Bulletin of science and practice /bulletin of science and practice affiliate marketing partnership vol. 7. No. 6. 2021
Udc 339.138 doi.Org/10.33619/2414-2948/67/42
Jel classification: c02; c87; d11
Use of technologies in marketing
©Nabieva n. Orcid: 0000-0002-2833-3689, ph.D. Ferghana polytechnic institute institute, fergana, uzbekistan, This email address is being protected from spambots. You need JavaScript enabled to view it.
Use of virtual devices in marketing
©Nabieva n. M. Orcid: 0000-0002 -2833-3689, ph.D. Ferghana polytechnic institute, almaty, st. Fergana, uzbekistan, This email address is being protected from spambots. You need JavaScript enabled to view it.
Summary. Reference to the digital economy is a necessary requirement of modernity. The digitalization of the economy makes it easier for people to deal with many of the tasks associated with the selection of information, and they repeatedly face them, digitalization frees up wide opportunities for people in business development. Select, an attempt was made to consider the essence and purpose of digital marketing, to reveal the methods, channels and means of digital marketing, to find out its promising and weak sides, to indicate what is the development strategy for this new stage in the evolution of marketing. .
Summary. The transition to a digital economy - the need for a need for prices. Digital financial policy allows people to solve many problems associated with the search for information, at this time they are always found, expanding the prospects for humanity in business formation. Above, an attempt was made to consider the essence and intention of general marketing, to reveal the methods, protocols and tools of general marketing, to determine its properties and sides, to determine what the development strategy of this new stage of marketing development is.
Key words: digital marketing, digital financial policy, social networks, marketing strategy, management.
Key words: digital marketing, digital economy, social network, marketing strategy, management.
introduction
Economic development is usually understood as an increase in national production, which leads to an increase in the per capita gross national product (gnp) [1-2]. The concept of socio-economic development of the republic of uzbekistan until 2030 provides for ensuring macroeconomic calm and sustainability of economic growth, increasing competitiveness, investment and export potential of sectors of the economy, creating cost-effective ways for self-development and protecting entrepreneurship, reducing tensions in the labor market, increasing incomes of the population and reducing the level of poverty [3-4].
Marketing as a functional business discipline: realistically understood as a dynamic social process through which a commercial enterprise is productively integrated with the goals of modern people and universal human values. It is in the intricacies of small business that the consumer satisfies solitary and social values, ideas and desires. Marketing focuses on the consumer, better said on the individual, taking steps on the scale of the social structure and scheme of personal and social values. Thus, marketing is the phenomenon by which the economy is integrated into society to meet human needs [five or six].
Although marketing will not create purchasing power, it wants to reveal and direct what already exists. The increase in economic activity will lead to the expansion of markets, it creates economies of scale in distribution and production, which may not have existed before. Marketing is also the most intelligent multiplier for managers and people in developing countries [7].
Literature review
Recent distribution of vk, ca. The rapid growth of web platforms that facilitate social behavior on the internet has significantly changed the nature of human activity, environment and communication [8]. Real social relationships have been transferred to a fictional universe, leading to the creation of online communities of people from all over the world. This movement into the digital dimension allows people to share knowledge, entertain each other and promote dialogue between different cultures [9].
Digital marketing is based on internet channels with the highest frequency of use, they are dynamic, they are capable of change from year to year, and are always influenced by market trends. In other words, digital marketing constantly uses the review, analysis, explanation, promotion process and provides an opportunity to establish a stronger relationship between the brand and the client, helping to effectively identify relationships with us and attract interest. The impact of this type of non-traditional marketing has been enormous, influencing sales and user numbers, dictating, at best, commercial trends [10].
If many of the customers interact with social media, companies are also required to integrate with social media. In 2018, marketers used email, direct marketing, telemarketing, information websites, television, fm and other equipment to disseminate information, associated with the company or its products. The internet was used to present marketing notices through page views and positions to reach many people in a short period of time. It served as an advertising tool that shaped user behavior [11].
Living in the times of modern technology, when everyone has access to the network, it is logical to switch to a specific type of marketing and active use of companies (figure 1) .
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Figure 1. Percentage of internet users in uzbekistan
Source: measuring digital development facts and figures 2020 https://clck .Ru/vrol7
The emphasis is made on the following nuances: reputation management, which consists in making a decision based on customer reviews, which are evaluated by the company and then assimilated; the full concept of services, the consumer is initially attracted by the type of bait, the next step will be to present him with a whole set of a specific source of search information; communication is a critical element
As the specific monologue of a campaign initiated by the company is removed and the dialogue is established through social platforms; brand awareness [12]
The digital marketing institute (dmi) defines digital marketing as “the use of digital technologies to enhance integrated, targeted and measurable communications that help attract and retain you in building deeper engagements with them " [13]. Simply digital marketing defines the term as follows: “digital marketing is a sub-sector of traditional marketing and uses modern digital channels to store products such as downloadable ringtones and to start with visual contact with third parties, like customers and investors, about a brand. Products and business promotion” [14].
Results and discussion
Digital marketers are responsible for increasing name recognition and customer acquisition through any digital channels. Both free and paid - at the disposal of the company. These channels include social media, your company portal, search engine rankings, email, display ads, and the company blog. A digital marketer focuses on different key performance indicators (kpi) for each channel so that you can properly measure the performance of the enterprise for each of them. Today, digital marketing is carried out in a variety of marketing roles. In small firms, one generalist is able to simultaneously master many of the digital marketing tactics described above. In construction companies, this tactic has several experts, each of whom is bound by one or two of the brand's digital channels. Here are some examples of such specialists [15, 16]:
The best digital marketers have clear information about how any digital marketing campaign supports their overall goals. And depending on the goals of their marketing strategy, marketers are able to support a larger campaign through free and paid channels at their fingertips. A content marketer, for example, might create a series of blog posts serving up leads from the latest e-book a business has recently created. Then the company's marketer in social networks helps to promote these sms on blogs through paid and simple messages in the company's accounts on fb, vk, instagram. Perhaps the email marketer is creating an email campaign to give everyone who downloads the ebook more details about the company. Below are some of the most common digital marketing tactics and channels involved (fig. 2).
Fig. 2. Types of digital marketing
– Search engine optimization is the process of optimizing your portal to earn rankings on the google and yandex results tabs, thereby increasing the amount of organic (or free) traffic your website receives. Channels that benefit from seo include web pages, blogs, and info graphics.
- Social media marketing: this specificity promotes your brand and your film product in forum channels to increase brand awareness, mobilize traffic, and generate leads that are relevant to your business interests. Channels you can enter into the intricacies of small business social media include facebook, twitter, linkedin, instagram, snapchat, pinterest, and google [17].
- Content marketing: refers to filming content for the purpose of increasing brand awareness, increasing traffic, attracting potential customers and customers. Channels that can play a role in your content marketing strategy include blog sms, electronic searches and white papers, informational graphics, online brochures, and lookbooks [18, 19].
- Affiliate marketing: this is a category of results-based advertising where you have access to a commission for promoting someone else's products, services on your own website. Fb and vk [20].
- Native advertising. Native advertising refers to advertising that is primarily targeted to a video. And conceived on the resource together with other free content. Buzz feed sponsored posts are a good example, but some also consider cross-social media ads to be "native" - fb ads and instagram ads.
— Marketing automation. Marketing automation refers to software. That works providing automation for your core marketing operations. Many marketing departments can automate repetitive tasks that they would otherwise do manually, such as email newsletters, social media scheduling, contact updates, lead generation work activities, campaign tracking, and reporting.
-Pay- per click (ppc): ppc is the process of driving traffic to your website by paying the publisher for every click on your ad. One of the most common types of ppc is google ad words, which allows the visitor to pay for the top spots on the google search engine results tabs at a cost per click on the links you place. Other channels you can use ppc here exclusively include paid ads on fb, promoted tweets on twitter, promotional messages on linkedin.
- Email marketing: manufacturers use email marketing as a form of contact with a personal audience. . E-mail is often used to improve content, discounts and corporate events, as well as to provide the right person to the company's resource. The types of emails you get a chance to send in an email marketing campaign include blog subscription newsletters, follow-up emails to resource users who have downloaded something, welcome emails to you, holiday discounts for gamer promotion programs, tips or similar series of emails to retain customers.-Inbound marketing. Inbound marketing refers to a "full funnel" approach to attracting, engaging and satisfying customers through online content. You can use any of the digital marketing tactics listed above throughout your entire inbound marketing strategy. Content sites. . It's always like traditional pr, but in the internet space. Channels you can use to maximize your public relations efforts include: reaching out to reporters through social media; attracting online reviews of your company; attracting comments on a business personal website, or on a page.
Conclusion
The use of digital devices in marketing activities will open up great opportunities for businesses and organizations to store loved ones consumers of services and the development of long-term partnerships with
Bulletin of science and practice / bulletin of science and practice vol. 7. No. 6. 2021
Im, the growth of positive consumer attitudes, loyalty to their work and services, providing a personal project to all customers and a flexible response to improving their tastes and preferences. The benefits of digital marketing mentioned in the action will be the main directions for the development of a customer-centric approach, the use of which will allow organizations to emphasize their competitiveness and promote their products in the retail sector.
1. Nabieva, n. M. (2021). Digital marketing: the latest vectors of development. Theoretical and applied sciences, (2), 333-340. dx.Doi.Org/10.15863/tas.2021.02.94.65
2. Nabieva, n. M. (2020). Marketing methods that support achievements in the higher education segment. Epra international research and development journal, 5.5), 142–149.
3. Kurpayanidi, k.I. And mukhsinova, s.O. (2021). The problem of optimal distribution of economic resources. Isj theoretical